Joseph Haecker | Dezignwall

CEO/Feature Articles Editor

August 09, 2017

These Tips could change your business

In just over a year and a half, Dezignwall has become the favorite social network of designers, product manufacturers and suppliers worldwide – as a professional network, Dezignwall offers the design industry what no other social platform can. In fact, with companies like LinkedIn, Twitter and Instagram not sure if their doors will be open or closed in 2018, Dezignwall is looking to be the network for design professionals globally.

 

Plus, folks don't just use Dezignwall casually -- 41% of them use it several times each day, as a sales tool, to demo their products and services, while capturing important engagement analytics.

 

But for those who have never used the platform before, or those who just want to take their usage to the next level, Dezignwall has some lesser-known tricks and features. That's why we set out to find them and list several of them for you today.

 

Whether you're a supplier looking to showcase your company's brands, a marketer in the ecommerce industry, or a local designer who's looking to use Dezignwall in the best ways possible to grow your business, there are tips and features here for you.

 

3 Hidden Dezignwall Hacks & Features

 

1) Dezignwall is a Digital Sales Tool

 

How many business cards, brochures and catalogs have you handed out, never to be heard from again?

The fact is, as a business, handing out business cards and marketing materials is just like throwing money in the trash (that’s where 88% of all business cards end up anyhow). Not to mention there is ZERO analytics in paper marketing materials.

So, did you know…Dezignwall was originally designed as a digital sales tool?

Whether you are an interior designer or a high-end luxury goods sales rep, Dezignwall offers FREE digital sales features. Here’s how:

Digital Product Catalogs – Facebook organizes uploaded images into albums. Whereas Dezignwall allows you to create customizable Digital Catalogs, complete with a pull out index so you can find products within a catalog easier.

Digital Catalogs means you and your clients can easily access and share your products (or project showcase), 24/7. Whether at work, home, traveling or sitting in a client’s lobby looking for that emergency item for their presentation, your catalog is as close as their cell phone.

This is an image

 

But don’t you already have your products on your own website?

 

Reports Page – Does your website tell you that Sally Smith from Million Dollar Client Company was looking at the Chaise Lounge Chair you have on gallery slide 45 (or page 27 of your print catalog)?

And if it did, could simply tapping on Sally’s name or photo prompt an instant message so that you can reach out to her immediately with a reply?

Of course not…these are all rhetorical questions.

The fact is, that is why Dezignwall was built as a social platform…”Analytics”.

Your business depends on sales and new clients. Analytics are an important tool for your sales reps, so that they can dedicate their time (and your money) to being more efficient sales people.

Dezignwall is a sales efficiency tool.

This is an image

 

Does your business rely of referrals?

 

Digital Business Cards – Did you know that your Dezignwall account automatically comes with a Digital Business Card (FREE)?

When LinkedIn started out as a resume website, they forgot to make it possible to actually share your resume. And when they became a networking site, they never made it possible to share your profile in-person (come on LinkedIn…).

Dezignwall is a sales tool. As a sales person (or business owner), you wouldn’t be caught dead without a business card. With your Digital Business Card, your contact info is as close and available as your cell phone.

And whether your client’s are residential, commercial or a mega government contract, they all have to run their decisions by someone (the wife, the husband, the mother-in-law, a colleague, a boss, etc.).

Digital Business Cards mean your contact information, profile and catalog are sitting right there in their cell phone, ready to be forwarded and shared.

But here are some things you might not know…

-        Change the banner on your profile anytime to give your digital card a fresh new look or run a promotion

-        Customize your message for an added personal touch

-        Easily add an attachment so that your client has all the information they need to call you back

-        Add your new contact to your contacts list with the click of a button

-        Download your contacts (from your edit profile screen)

-        Instantly see who’s looking at your profile and which products they are clicking on in your Reports Page

This is an image

I bet you have printouts of every single product or project you have every worked on, right?

 

2) Save a Tear Sheet

Have you created a tear sheet for all of your products or projects? Does your tear sheet have a custom QR code that easily drives your client back to the right web page so that they can find more of your products?

Again, we’re being rhetorical (and a bit facetious).

Of course not! Who would have time to create a tear sheet for every single product SKU or project photo you post?

So, a little known fact…

Every single image that you upload to your profile, Dezignwall automatically creates a tear sheet, along with the following information:

-        Your company name, logo and business description

-        A custom QR Code to drive traffic back to your profile

-        Product or project description information

-        Contact information

-        Clickable buttons to drive people back to your Profile, Catalog and Request Quote Page

This is an image

 

3) Tell Your Story

Do your customers know the details of what goes into making your products? Or designers, does a photo really share how you overcame incredible design hurdles to make that project look like magic? Do you wish you could have an HGTV series just to convey what goes into the making of your hard work?

Discover Dezignwall Stories…

Unlike SnapChat, Instagram or Facebook Stories, Dezignwall Stories is more intentional. With 3-Simple templates and up to 6-Slides, you can easily convey your design story to your audience to share the behind-the-scenes magic that sets your products (or projects) apart.

This is an imageThis is an image

 

Here’s a quick break down of the templates…

-        Profile template – You can use the profile template to share a quick bio about your client, a team member, yourself, or someone that was pivotal in developing the product or project

o   Add a photo

o   Title

o   Brief description

-         Editorial template – Literally, tell a story! This is your chance to share with your client a brief article about your product or project. Think of this as your own magazine article that you can share with your clients. Tell them something interesting. Share the why and how your product (or project) evolved and came to be. With editorials, you can:

o   Add text

o   Add images

o   Add hyperlinked URL’s

o   Add gif images

-        Non-Searchable Images template – People want the behind-the-scenes access. Non-searchable images is a great way to share photos of the work in progress. Or take a goofy photo of you and your team having fun. Your clients want to know and relate to you. That relationship is what will turn a customer into a brand advocate.

-        Video template – Video is amaze-balls! The world loves a great [short] video! A great way to use video is to share a design process. Are you a carpet manufacturer? Then show how carpet is made. Are you a furniture maker? Then show how you make that wood defy logic. Are you an interior designer? Then show that video of how you stayed up all night just to make it look like a piece of cake. Tell Your STORY! But don’t piss people off. Keep you video’s short. The best videos are 9 to 15 seconds long. Anything longer than 45-second and people actually start to dislike you, your brand and your little dog too (JK)

 

Dezignwall-Hacks

 

I might be biased, but Dezignwall is one of the most fun (and visually appealing) design industry networking platforms around. And now, with these tricks, you can use it to an even fuller extent.

 

Plus, many of these features can help to enhance your brand's presence on other social platforms as well. Now, you know how to use the platform more efficiently.

We are all people. We all want to know how and why things work. The magic behind Dezignwall is your ability to share your Story.

How are you sharing your design story?

What other lesser-known Dezignwall features do you love? Let us know in the comments below.

Keywords

Dezignwall Hacks,Dezignwall Tips,Industry Articles

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