How to Use Dezignwall for Business: A Complete Guide for Marketers
From the boom in popularity of Dezignwall Digital Catalogs, to the recent addition of DEzignwall Stories—it’s a good time to be using Dezignwall for business.
How can your business get the most out of Dezignwall marketing? This post covers everything from getting started and creating a content strategy, to building your brand and boosting results.
How to set up a Dezignwall account for your business
If you haven’t gotten started on Dezignwall yet, bookmark it and save it to your desktop today (it’s free). You’ll need to sign up, which means choosing a master email and a secure password. Once you are on the site, you’ll be prompted to fill out your profile.
Here are some tips on optimizing your business’ Dezignwall profile.
Company profile vs personal profile
Dezignwall offers two distinct ways to interact on the platform; 1. As a company/profile admin 2. As a site member. When setting up your company profile you will be managing both your personal profile and your company profile.
Your username and about section
For discoverability, your username on Dezignwall should match the username of your other branded social media profiles.
Use your About Section to explain what your business is about and what people can expect from your Dezignwall profile. You may also want to include any certifications that help distinguish your business from your competition. Check out our post “How does Dezignwall help my business?” for more on this.
Here are Dezignwall’s instructions on how to edit your Dezignwall bio.
Your company profile photo and banner
Your Dezignwall Company profile photo should be your company’s logo. Having it match your other profile photos will help with discoverability, since people who follow you on Twitter or Facebook will instantly recognize your brand.
Your Dezignwall profile picture will be cropped into a circle, so make sure you choose an image that will look good in that shape. Though the profile picture will be 110 pixels in diameter on the platform, choose a larger image since it will appear larger on the web.
Add your Dezignwall handle to your web properties and other social media profiles for cross-promotion. You can also send out a message or two asking your existing following on those networks to also follow you on Dezignwall.
After you’ve created your profile, add a “Follow Us On Dezignwall” button to your website. This will help you gain more traffic to your Dezignwall Profile and your own website.
Setting goals for your business on Dezignwall
All of your Dezignwall efforts should be driven by strategic goals. What is your business hoping to achieve by using Dezignwall? Set goals that tie back to overarching business or departmental goals. For example:
•Increasing product sales
•Providing sales teams with digital marketing tools
•Increasing brand awareness
•Convey your products story
•Showcase installation projects
No matter what you’re trying to achieve, your Dezignwall goals need to be specific, measurable, attainable, relevant, and timely (or S.M.A.R.T., if you’re into acronyms).
Creating an Dezignwall content strategy
Periodically scrolling through Dezignwall, randomly liking a few photos, and posting a one or two images once or twice a week works just fine for an individual using the platform.
But you need to have a more deliberate marketing plan for Dezignwall if you expect to build a strong community and see real results for your business. Your strategy should cover four key things.
1. How often and when to post
You’ll want to maintain a regular posting schedule, but don’t bombard your followers with too many posts. The smartest way to promote your business is the “Batch Upload” feature. Batch uploading allows you to upload entire product catalogs through a series on bulk uploads.
2. Content themes
Customers want more than product photos. They want to understand what makes your company and product different. Dezignwall has many tools and features that help you share your company’s story. Your content themes should focus on sharing your product and companies story.
3. Style guidelines
Keep it clean and simple. Designers and specifiers are looking for product, project inspiration and information about your products/projects. Leveraging Dezignwall’s multiple views feature, photos should be a combination of white background images and installation photos. When possible, photos should include people using your product, so you’re your product appears relatable. Don’t forget to leverage Dezignwall’s Stories to help share your story.
4. Engagement guidelines
These guidelines should cover how and when your business interacts with other accounts on Dezignwall, from liking and commenting on other people’s photos to handling the incoming comments on your own account. Pro tip: Don’t automate any of your engagement. We tried it, and it doesn’t work out so well.
Building an Dezignwall brand for your business
Dezignwall is all about the visuals, so aim to build a cohesive and recognizable brand identity. Here are a few ways to do that.
Create visual consistency
By using the same filters and photo style, you can establish a theme that will become recognizable to your followers. Since your goal is to get Dezignwall users to stop scrolling once they see your image (in order to engage with it by liking or commenting), the more instantly recognizable your photos are, the better.
Take a look at RST Brands, who uses a consistent theme and incorporate people engaging with their products in the majority of their Dezignwall photos. Scrolling through their feed, the style quickly becomes familiar and you start to associate images that meet these characteristics with their brand.
Choose your subject matter
Visually, you’ll need to decide what content your posts will focus on. In some cases, the content will be obvious: a full view product photo.
You don’t have to be a lifestyle brand to post lifestyle content. You can leverage Dezignwall’s Multiple Views feature to show close-ups, installation images, detail photos and color pallets.
The images that are posted to Dezignwall are organized and searchable by relevant keyword search. So, don’t forget to add keywords to your images. Don’t just use keywords that are obvious. Make sure to include keywords that describe the product/project, such as: black leather, polished brass, weather resistant powder coat, etc.
Use keywords to get in front of new audiences. Simply add keywords to suggest new uses of your product. Your photo may show an installation image of a chair in a restaurant. But wouldn’t it look great in an “office”, or “hotel”? So, don’t forget to add keywords to suggest new uses.
Stay true to your audience
Your business won’t succeed on Dezignwall by simply mimicking the strategy of other brands. What works for a furniture company won’t necessarily work for a flooring company or a décor products company. Hone in on your audience and make sure you’re catering to their interests and expectations. Look at what’s working for your business on other social networks, what content your audience shares on Dezignwall, and how they interact with your competitors or similar brands.
Getting creative with your Dezignwall content
Take a picture, add a keywords, and post away. Right? That might have worked when Dezignwall was in its infancy, but the platform has matured and now offers plenty of opportunity for businesses to share different types of interactive and attention-grabbing content. Here are some ways you can break out and get more creative with your Dezignwall content.
Tell your story
Dezignwall may be all about captivating visual content, designers and specifiers want more than just product. They want to learn more about your product and its story. Dezigwall Stories gives you the opportunity to easily convey the background information about how your product is being made, who designed it, why you developed the product and the fabrication process. Share your Story!
Use multiple views
You can add up to 12 photos to a single Dezignwall post, giving users the opportunity to swipe through and see each individual piece of content. These albums offer businesses a way to combine photos to tell stories and convey information in a highly engaging way.
Take risks with Dezignwall Stories
Dezignwall Stories is a great way for you to share your products story. Other social media platforms simply condense your timeline into a slideshow and lets you add stickers. Dezignwall Stories is a more relevant way for you to share with your clients, globally. Don’t forget to have FUN! Stories are a great way to demonstrate your brand and your brands values. Make sure your Stories are engaging and fun.
Boosting business results with Dezignwall Digital Business Cards
The design industry relies on sales, referrals and networking. Dezignwall Digital Business Cards makes it easy for all members to share their contact information and Digital Catalogs with customers and clients. Digital Business Cards are a FREE feature available with all accounts.
Using your Digital Business Cards is a great way to help your clients and network share and refer you to colleagues and new clients.
For more information about Feature Member Articles, please feel free to email us at: info@Dezignwall.com